Top 5 Digital Marketing Trends to Watch in Upcoming Year

The digital marketing landscape changes every year and hence the trends you were using to guide your digital marketing strategy in 2020 or 2021 may now be outdated or not work in the same way. Whether you’re a small business or a digital marketer, it is important to keep up with the latest trends in digital marketing to get the best possible results. 

Brandhype, considered to be the best digital marketing agency in Delhi, wants to take the opportunity to share some of the most important trends that will shape the digital marketing approach in 2022! 


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Top 5 digital marketing trends for 2022

 

Here are the top 5 digital marketing trends to watch for in the upcoming year: 

 

1. Local SEO

2. Voice Search

3. Visual Search

4. Online Reviews

5. Interactive content

 

1. Local SEO

 

Local SEO will rule in 2022. During the pandemic,  the acute awareness of supply chain issues and the need for social distancing has shown a sudden increase in the adaptation of online services as well as desires to support small local businesses. So, if you are a local business, you should update your business listing and keep information up to date in local search results as Google tends to update its local SEO algorithm frequently. 

 

To start with, you can verify your Google business listing and you can do so by signing up for Google My Business.  Google Verified Listings are considered more trustworthy and allows you to manage your business information in search and other Google properties. 

 

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2. Voice Search

 

Voice search is an ongoing digital marketing trend from 2020 and there is no sign of this trend slowing down in the future. As per 2020, voice search statistics, more than half of smartphone users are engaging with voice search technology. The popularity of the voice search features has led to a significant shift in incorporation of keywords. This is because when we type a search into Google we tend to use different keywords than when we talk. Thus, digital marketers should update their SEO strategy to incorporate voice search/speech keywords to stay relevant. 

 

3. Visual Search

 

Did you know that you can upload existing images for a search and get information about it just from a picture? Well, as more users are discovering these visual search features, it changes the overall landscape for SEO. To start with handling the SEO techniques right, apply basics like:

 

  • Including Alt Text in your image descriptions

  • Target SEO keywords in your file name

  • Add images to sitemap in order to increase your chances of being discovered by search engines

 

4. Online Reviews

 

Nearly 92 % of B2B buyers are more likely to make their purchase decision after reading reviews online. Thus, online reviews can help provide a great avenue for attracting customers’ attention and eventually increasing sales. Having reviews from verified sources can shape your business in a good light.


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5. Interactive Content

 

Undoubtedly, interactive content is still the king for the upcoming year and beyond. Search Engines will continue prioritizing well-drafted content and useful links when providing search results. 

 

Digital marketing is constantly changing. If you are looking for ways to get ahead in the world of digital marketing, it is important to stay on top of these trends. For availing top-class digital marketing services in Delhi, contact us today for a free consultation!


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